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Aberdeen Atoms Netball Club

Aberdeen Atoms were formed in 2013, with a handful of people, some borrowed bibs and balls and plenty of enthusiasm! We have gone from strength to strength and are going into the 2018 / 19 season with 4 teams in the ADNA leagues, our own balls and bibs, and still as much enthusiasm as when we started out. We can't even talk about our match pom pom bearers without grinning from ear to ear - they are Team Awesome!
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The purpose of ClubSport Aberdeen will not only be to provide the AAP with club input, but also to ensure that Aberdeen has safe, sustainable and supported clubs, using expertise from within the club network as well as from partners in the wider network.
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Latest News

Service to Sport Award 2021

ClubSport Aberdeen proudly present the opportunity for all member clubs to apply with their nominations for our very first "Service to Sport" Award for 2021, please apply here with your clubs nomination.  Please note the closing date is 11th June 2021.

Aberdeen Amateur Athletic Club Earns Charitable Status

After much preparation by the club’s volunteers and a significant application process, on 13 May 2020 Aberdeen Amateur Athletic Club (AAAC) was added to the Scottish Charity Register as a Scottish Charitable Incorporated Organisation (SCIO).

According to Club Manager, Brian Pahlmann, the committee’s decision to change from a Community Amateur Sports Club was made to provide further protection for the club and its members by being incorporated, further tax advantages, and hopefully, more fundraising opportunities.

Commonwealth Games medallist and club president, Mark Davidson, stated “there appears to be somewhat of a trend among athletics clubs and other sports clubs becoming SCIOs.  While AAAC should not just follow the crowd, AAAC has a tradition of being progressive and a leader among athletics clubs.  There may be no current or urgent reason for AAAC to change but doing so could create opportunities for the future.  Despite being nearly 70 years old, being a SCIO might also improve the club’s sustainability.”

These advantages and opportunities may prove especially beneficial as sports clubs react and adapt to the coronavirus and the likely new normal in its wake.

Aberdeen Amateur Athletic Club typically hosts training sessions on Monday and Wednesday evenings at Aberdeen Sports Village for athletes aged 9 years and up.  The club also has plans to expand its training offerings into the community as well as its disability athletics programmes.

Marketing Tips for Clubs

Marketing Tips for Clubs 

Here are some simple, practical hints and tips that you can use, or not. The marketing and communications landscape, along with technology and consumer habits is ever changing; but some principals remain true and through my career and experience to date, I hope you will find at least some of this useful.

 If you have any further questions or anything please feel free to add me on LinkedIn or email me: sarah.mccoll@afc.co.uk

 

Figure out who you want to speak to and how best to reach them:

·       Businesses – LinkedIn

·       Adults – Facebook, LinkedIn, YouTube, Instagram, Twitter

·       U18s  – Snapchat, TikTok, Tumblr, Vine, YouTube, Instagram, (Twitch, Reddit)

Have a key message and repeat it, repeat, repeat, repeat!

Use your networks, your members networks and channels, your friends, events, and spread that message. Give your members, volunteers, staff the tools and encouragement / motivation to help share your messaging. Provide the phrasing, the images, hashtags and links to use in their posts, or ask them to share your main posts. You could even have rewards and prizes for those that get the most engagements or enquiries / new members etc.

Use emotive language, personalise where you can and ensure you’ve a ‘call to action’ – be clear about what you’re saying and what you want the audience to do:

·       We have a new website = You need to check out our new website, click here to ensure you don’t miss out!

·       Tickets on sale, 01224 584373.  = Secure your family tickets now, call 01224 584373 and quote DEAL to save 5%.


Have a key message and repeat it, repeat, repeat, repeat!


Data is your friend, don’t be scared of it. GDPR has likely scared many organisations, especially those with volunteer marketers, but as long as you seek permission and store individuals data securely you need not overly worry. GDPR strengthened many of the regularions that were already in place so if you try to the best of your ability to adhere to the rules, protect individuals data and seek appropriate permissions then a good data base of contacts, who want to be contacted, is an excellent tool. And the data on engagements such as email opens, website visits etc. can help guide your marketing and communications to reaching more of the right people.


Email marketing, with a good database to communicate to this is an excellent way of ensuring your engaged audience stays up to date with your latest message and objectives.

 
Have a key message and repeat it, repeat, repeat, repeat!

 
Mobile is key – it’s the main way information is accessed so think about how things look and work on different types of mobile devise.


Video is a must: There’s been an explosion of growth in video on social media in recent years. Views of branded video content have increased 99% on YouTube and 258% on Facebook between 2016 and 2017. On Twitter, a video Tweet is 6x more likely to be retweeted than a photo Tweet. : https://www.wyzowl.com/video-social-media-2019/

 

Time is likely an issue, so plan things wisely and find tools to help. The longer you push a message out in the lead up to an event for example, the more likely it will be seen, it will be acknowledged and it will be acted upon. Plan early to get your messages to your audiences and schedule posts in advance through tools suce as Hootsuite to help maximise your time and efforts.

Have a key message and repeat it, repeat, repeat, repeat!


PR – PR is simply sending your message to the press hoping that they’ll run it as news. To maximise the chances of your story being picked up here are some tips: 

1.       Tailor your headline / angle to the publication you want to pick it up

o   Evening Express – community and people focused, fun and family: eenews@ajl.co.uk & eesport@ajl.co.uk

o   Press and Journal – industry, business, more mature: pj.newsdesk@ajl.co.uk & pj.sport@pressandjournal.co.uk If you know the edition area of the P&J the story is relevant to – add this in the subject 

2.       Say what you want to say quickly and clearly – look at how news stories are written – take a selection of stories on BBC News for example, you can almost read only the first few sentences and you already know all the essential information about the story. Cover your essential info first and the rest of the article is simply adding depth, context and detail to it.

3.       Send a good photo with the press release.


Helpful links:

https://blog.pitchero.com/17-tips-for-marketing-your-sports-club

https://www.goraise.co.uk/blog/sports-club-marketing-guide/

https://help.hootsuite.com/hc/en-us/articles/204598140-Quick-start-guide

https://www.themeboy.com/blog/9-effective-marketing-ideas-sports-teams-sporting-events/

Fantastic Fanatics Funding Platform

Fantastic Fanatics is ClubSport Aberdeen's new partner. They are a funding platform designed to help clubs generate more income.

Whether your club is all about competitive performance, membership or in it to coach young talent and have fun, Fantastic Fanatics helps your club be the best it can be.

Their technology allows members of the club, their friends and family to choose the sports clubs they want to help, securely register their everyday debit and credit cards, spend with our retail partners, and generate commission from retailers that go straight to the club.

Clubs will need to register with Fantastic Fanatics which is made easier for ClubSport Aberdeen member clubs to do as they will not need to submit all of the required information but will just need to upload their ClubSport Aberdeen Certificate, a form of ID and their clubs bank details. This can be done on their website: www.fantasticfanatics.com



Baillie Gifford Community Awards Programme

Baillie Gifford
Community Awards Programme

Following a review of their charitable giving Baillie Gifford has decided to launch a stand-alone grants programme aimed at supporting grass roots community organisations across the whole of Scotland.

The programme will consider grants of up to £2K which fit at least one of the following priorities:

-Children and families
-Elderly
-Education 
-Environment
-Health
-Physically disabled
-Homelessness
-Women
-Grass Roots Sports

These funding streams can be found by clicking here.